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LOWEST PRICES ON ALL WHOLESALE WAYFARERS!
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GLOW IN THE DARK - REVO LENS - SOFT TOUCH FRAME - ALL BLACK - NEON

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Wholesale Wayfarer Sunglasses

There are some styles of sunglasses that never went out of fashion, and if they did, they did so only to
return as an even bigger phenomenon. Ray Ban has been responsible for bringing several such models
into the world. Like the Aviator sunglasses, that were loved and endorsed by millions of celebrities and
their fawning fans, the wayfarer sunglasses were also first developed by Ray Ban. Though market forces
and changing fashion preferences did make these shades more or less popular over the decades, their
history and retro appeal ensured that as of today they make up an important segment of sunglasses
purchased by the people across the globe.

The 1950s were a time when the aviator designs dominated the scene for sunglasses, of course because
of the power and respect associated with them (they were originally worn by pilots and high ranking
military officials), but more so because hardly any competition existed for them. When the whole world
was sporting a pair of aviator sunglasses with their trademark bulging lenses and thin metal frames,
Ray Ban brought forth its next revolutionary design – the wayfarer. These brand new sunshades were
radically different from the aviators in every way. From the use of newly developed plastic molding
technology to make plastic frames instead of metal, to the spiky trapezoidal shape of the lenses, the
wayfarers were a revolution in every sense of the term.

As is the case for any other product, the sale of wayfarers declined after an immensely successful first
couple of decades. Attempts were made to revive it with the help of the film industry. In the 1980s,
numerous movies showcased popular actors wearing wayfarer sunglasses. The result was inevitable
– fans rushed to purchase a pair of these sunglasses in an attempt to prove their devotion to their
favourite actors. In fact, even when music videos showed artists wearing wayfarer sunglasses in the
dark, people bought them for their ‘cool’ label rather than their function as sunshades.

The pitfall was not to last forever of course, and the 1990s again witnessed a decline in popularity
and thereby in sales. Now there was a need to take steps more drastic than simply plastering these
sunglasses all over the big screen and printed media. This was a time when wraparound goggles were
becoming quite popular. Accordingly, the wayfarers were revamped to produce a less angular and
lighter model. These were easier to slide and place on top of one’s head when not in use. After this
redesign, when films again endorsed the new wayfarers, history repeated itself and sales went up by
leaps and bounds.

The wholesale wayfarers have been a well-loved model of sunglasses that have withstood the test of time. Over
the decades of its existence, several rival companies have sought to market similar designs and take
over the market; but history is proof that the wayfarers must have struck a chord with the unspoken
fashion preferences of people, and accordingly always killed any competition that tried to threaten
them.

Wayfarer Sunglasses

Introduction

Sunglasses are basically used for providing protection for the eyes from being exposed to bright sunlight or high-energy visible lights. Sunglasses can also function as visual aids. These sunglasses contain lenses which may be coloured, polarized, or darkened. Gradually, they developed as important accessories and even as fashion statements. During summer & spring, every day accessories are more in use. Rayban, the leading sunglasses maker, has introduced ‘wayfarers’. Wayfarers are one of the most popular brands of sunglasses.

Wayfarers – a brief history

Wayfarers, manufactured by Rayban, carry a little bit of ‘retro’ touch. However, they are extremely adaptable and can be easily modified to suit the latest trend and outfits. It was introduced in the year 1956. It was a change from the routine of metal-frames. They were very popular especially during 1950s & 1960s. Losing some popularity during 1970s, Wayfarers bounced back into business with a lucrative product placement during the year 1982. After a somewhat low-key during early 2000s, wayfarers again shot into popularity during the mid-2000s.

Reputation

Wayfarers enjoy the reputation of being registered as the best-selling design in history. It has been considered as a classic of modern design. With the brief history above, wayfarers is rightly regarded as the most enduring sunglasses product. It can be deems as a fashion icon.

American optical designer, Raymond Stegeman, designed the wayfarers in the year 1952. The most distinctive aspect of the design was the trapezoidal frame. This design gave the frame, a sort of ‘masculine look’. Taking full advantage of the rapidly emerging plastic moulding technology, Rayban took the advantage to take over from metal frames to an era dominated by plastic eye-wear!

Variety

With the easy moulding plastic technology, wayfarers offered a mind-boggling variety in all forms:

ü Fame design

ü Colour

ü Price range

This variety of options was probably the best reason for its enduring popularity.

Celebrities who used wayfarers

John F Kennedy wore American Optical Saratoga sunglasses which resembled wayfarers during a vacation at the Kennedy Compound in Hyannis Port, Massachusetts, August 1963. Bruce Springsteen, Ryan Adams, Scott Weiland, and Don Johnson are among other celebrities who used sunglasses resembling wayfarers.

Health aspect

Medical professionals generally recommend sunglasses as protection from direct exposure to sun, especially, from ultra-violet radiation (UV) or blue light. Exposure to these may cause a variety of serious eye problems.

Sunglasses are generally prescribed as mandatory accessories for post-surgery usage, for example, IntraLASIK. Sunglasses are also recommended for usage in dusty areas. Sunglasses are also recommended for the people who work in front of TV screens or computer monitors (especially after LASEEK).

Functions of sunglasses

v Concealment à used in order to conceal some eye defect or deformalities in eyes.

v Fashion accessory à they are used as a unique identity and to make a fashion statement.

v For concealment à they are sometimes worn to hide one's eyes. This makes eye contact impossible. Mirrored sunglasses are also used for these purposes. They can also hide blinking and weeping. It is also used as a factor for non-verbal communication, especially by the poker players.

v Protection à They offer protection from over-exposure to light of visible & invisible components. The most prominent protection is from the ultra-violet radiation.

v Visual clarity and comfort à Sunglasses protect the eyes from glare. Different types of disposable sunglasses are prescribed after mydriatic eye drops used during eye examinations. Polarised sunglass lenses reduce the glare which is reflected at some angles of some shiny non-metallic elements, for example, water. Using sunglasses, the glare gets neutralized by blocking the vertical magnetic components of light.

Conclusion

Rayban’s wayfarer sunglasses are the most enduring brand among sunglasses with a mind-boggling variety in design and colours.