lighter model. These were easier to slide and place on top of one’s head when not in use. After this
redesign, when films again endorsed the new wayfarers, history repeated itself and sales went up by
leaps and bounds.
The wholesale wayfarers have been a well-loved model of sunglasses that have withstood the test of time. Over
the decades of its existence, several rival companies have sought to market similar designs and take
over the market; but history is proof that the wayfarers must have struck a chord with the unspoken
fashion preferences of people, and accordingly always killed any competition that tried to threaten
basically used for providing protection for the eyes from being exposed to
bright sunlight or high-energy visible lights. Sunglasses can also function as
visual aids. These sunglasses contain lenses which may be coloured, polarized,
or darkened. Gradually, they developed as important accessories and even as
fashion statements. During summer & spring, every day accessories are more
in use. Rayban, the leading sunglasses maker, has introduced ‘wayfarers’. Wayfarers are one of the most popular brands
Wayfarers – a brief history
manufactured by Rayban, carry a little bit of ‘retro’ touch. However, they are
extremely adaptable and can be easily modified to suit the latest trend and
outfits. It was introduced in the year 1956. It was a change from the routine
of metal-frames. They were very popular especially during 1950s & 1960s.
Losing some popularity during 1970s, Wayfarers bounced back into business with
a lucrative product placement during the year 1982. After a somewhat low-key
during early 2000s, wayfarers again shot into popularity during the mid-2000s.
Wayfarers enjoy the
reputation of being registered as the best-selling design in history. It has
been considered as a classic of modern design. With the brief history above,
wayfarers is rightly regarded as the most enduring sunglasses product. It can
be deems as a fashion icon.
designer, Raymond Stegeman, designed the wayfarers in the year 1952. The most
distinctive aspect of the design was the trapezoidal frame. This design gave
the frame, a sort of ‘masculine look’. Taking full advantage of the rapidly
emerging plastic moulding technology, Rayban took the advantage to take over
from metal frames to an era dominated by plastic eye-wear!
With the easy
moulding plastic technology, wayfarers offered a mind-boggling
variety in all forms:
ü Fame design
ü Price range
This variety of
options was probably the best reason for its enduring popularity.
Celebrities who used wayfarers
F Kennedy wore American Optical Saratoga sunglasses which resembled wayfarers
during a vacation at the Kennedy Compound in Hyannis Port, Massachusetts,
August 1963. Bruce Springsteen, Ryan Adams, Scott Weiland, and Don Johnson are
among other celebrities who used sunglasses resembling wayfarers.
generally recommend sunglasses as protection from direct exposure to sun,
especially, from ultra-violet radiation (UV) or blue light. Exposure to these
may cause a variety of serious eye problems.
generally prescribed as mandatory accessories for post-surgery usage, for
example, IntraLASIK. Sunglasses are also recommended for usage in dusty areas.
Sunglasses are also recommended for the people who work in front of TV screens
or computer monitors (especially after LASEEK).
Functions of sunglasses
v Concealment à used in order to conceal some eye
defect or deformalities in eyes.
v Fashion accessory à they are used as a unique identity and
to make a fashion statement.
v For concealment à they are sometimes worn to hide one's eyes. This makes eye
contact impossible. Mirrored sunglasses are also used for these purposes. They
can also hide blinking and weeping. It is also used as a factor for non-verbal
communication, especially by the poker players.
v Protection à They offer protection from
over-exposure to light of visible & invisible components. The most
prominent protection is from the ultra-violet radiation.
v Visual clarity and comfort à Sunglasses protect the eyes from
glare. Different types of disposable sunglasses are prescribed after mydriatic
eye drops used during eye examinations. Polarised sunglass lenses reduce the
glare which is reflected at some angles of some shiny non-metallic elements,
for example, water. Using sunglasses, the glare gets neutralized by blocking
the vertical magnetic components of light.
sunglasses are the most enduring brand among sunglasses with a mind-boggling
variety in design and colours.